Connecting CoW DAO with the Hispanic Community

CoW Grants Program Rejected Grants
1

Author:
Name: Roberto Sanz
Email: hola@lavidacrypto.com
Blog: robertosanzcriptomonedas . com
Newsletter: lavidacrypto . com
YouTube RS: Roberto Sanz Criptomonedas
YouTube LVC: La Vida Crypto
Instagram RS: criptomonedas_es
Instagram LVC: lavidacrypto_

About You:

I am a content creator with extensive experience in cryptocurrencies, decentralized finance (DeFi), and digital education. Throughout my career, I have developed tutorials, podcasts, newsletters, and educational videos focused on crypto platforms, helping thousands of Spanish-speaking users understand and use various blockchain technologies. My main motivation is to provide accessible, high-quality education, promoting a safe and effective adoption of DeFi tools, such as CoW Protocol.

Additional Links:

Twitter: @CriptoRoberto
TikTok RS: @CriptoRoberto
TikTok LVC: @LaVidaCrypto

Grant Category:

Education and Content Creation for the Hispanic Audience

Grant Description:

The project aims to develop educational and community content for the CoW Protocol ecosystem, focused on the Spanish-speaking audience. A series of tutorial videos, podcasts, newsletters, and short videos for social networks will be produced. The content will focus on explaining how to use CoW Protocol, CoW Swap, and CoW AMM, from the simplest to the execution of complex operations on the platform. In addition, interviews with experts from the ecosystem will be conducted to delve into real-world use cases and foster an active and educated community.

Milestones:

Milestone Due Date Payment
M1:Creation of 8 Tutorial Videos about CoW July 30, 2025 USD 8.000
M2: Production of 6 In-Depth Educational Videos July 30, 2025 USD 7.200
M3: Podcast “La Vida Cripto” with 3 Expert Interviews July 30, 2025 USD 6.000
M4: 17 Short Videos for Social Networks (Reels, TikTok, Shorts) July 30, 2025 USD 7.300
M5: 3 Educational Newsletters about CoW Protocol July 30, 2025 USD 1.500

Milestone Details:

Milestone 1:
Title: Creation of 8 Tutorial Videos about CoW
Activities:

  • Production of videos that explain everything from how to use the different CoW products to advanced usage strategies.
  • Professional editing and publication on Roberto Sanz’s YouTube channel.
    Expected Results:
  • Generate accessible content for new users of the protocol.
  • Increase the interaction and adoption of CoW Protocol in the Spanish-speaking community.

Milestone 2:
Title: Production of 6 In-Depth Educational Videos
Activities:

  • Create educational videos with a more analytical and detailed approach to CoW Protocol, CoW Swap, and CoW AMM.
  • Explain concepts such as the $COW tokenomics, use cases, and benefits of the protocol.
    Expected Results:
  • Provide an advanced understanding of the protocol to experienced users.
  • Encourage the use of CoW and its Token.

Milestone 3:
Title: Podcast “La Vida Cripto” with 3 Expert Interviews
Activities:

  • Recording and editing of 3 episodes with interviews of experts and members of the CoW DAO community.
  • Define relevant topics, including CoW Protocol, CoW Swap, and CoW AMM, coordinate interviews, and carry out a professional editing process.
    Expected Results:
  • Expand the reach of CoW Protocol through in-depth and valuable interviews.
  • Attract new users to the protocol through expert testimony.

Milestone 4:
Title: 17 Short Videos for Social Networks (Reels, TikTok, Shorts)
Activities:

  • Production of videos in vertical format with key moments from long videos and podcasts.
  • Include brief explanations about CoW Protocol, CoW Swap, and CoW AMM.
  • Publication on platforms such as Instagram, TikTok, and YouTube Shorts.
    Expected Results:
  • Improve the visibility of CoW on social networks.
  • Generate traffic towards complete educational content and the protocol’s website.

Milestone 5:
Title: Writing and Distribution of 3 Newsletters about CoW
Activities:

  • Develop newsletters with the latest news, projects, and opportunities within the CoW Protocol ecosystem.
  • Include detailed information about CoW Protocol, CoW Swap, and CoW AMM.
  • Include direct links to the videos and podcasts created to facilitate community access.
    Expected Results:
  • Keep the community informed and engaged with the development of CoW Protocol.
  • Facilitate the adoption of new functionalities and products of the protocol.

Funding Request:

USD 30,000 in xDAI

Budget Breakdown:

  • Tutorial Video Production: USD 8,000
  • In-Depth Educational Videos: USD 7,200
  • Podcast and Interviews: USD 6,000
  • Short Videos for Social Networks: USD 7,300
  • Educational Newsletters: USD 1,500

Gnosis Chain Address:

0xfd440fc891FA0Ff107F80Bf2e172e4BAF898dFBb

Other Information:

My previous work includes creating educational content for other DeFi platforms, with positive results in terms of views, interaction, and user adoption. I have worked with Elrond, Polkadot, Chainlink, and Stellar with this type of actions, and many more projects oriented to CEX and DEX.

Referral:

I was not referred by any specific person or entity for this program.

Terms and Conditions:

I accept all the terms and conditions of the CoW Grants program, and I commit to meeting the deadlines and deliverables established in this proposal.

2

Hi, thank you for the grant application. IMO I don’t think this is suitable for a grant as there is no clear, measurable method that can be assessed as to the impact of the grant.

1 Like
3

Hello!!

Thank you very much for your response and for the opportunity to present our grant proposal. I understand your concern about the need for clear and measurable methods to assess the impact of the proposal. I would like to address this point by providing more details on how we plan to measure and demonstrate tangible results, as well as explaining the added value of my role as a content creator and active ambassador.

Proposed Methods to Measure Impact:

Link Tracking and Analytics:

  • We will include unique tracking links to the official CoW Protocol site and other relevant pages in all our educational videos, newsletters, podcasts, and short videos.
  • By using UTM parameters and link tracking tools (e.g., Google Analytics, Bitly), we can provide detailed reports on the click-through rate (CTR), generated traffic, and conversion metrics directly related to our content.

Engagement Metrics:

  • For YouTube videos and podcasts, we will track views, watch time, likes, shares, and comments related to CoW Protocol content.
  • On social media, we will measure reach and interactions, providing a clear view of how the content resonates with the Hispanic community.

Community Growth and Interaction:

  • We will monitor growth in our community channels (e.g., Telegram, Discord) and track how much of this growth can be attributed to our CoW-focused content.
  • Additionally, we will conduct surveys and polls within our community to gauge understanding, adoption, and interest in CoW Protocol.

Conversion Funnel Analysis:

  • By integrating conversion tracking, we can identify the journey of users from our content to the CoW Protocol ecosystem.
  • This includes analyzing the percentage of users who move from educational content to performing transactions or interacting with CoW products.

The Value of an Active and Consistent Ambassador:

Throughout my career as a content creator and educator in the world of cryptocurrencies, I have seen many proposals that simply create specific channels for projects like CoW Protocol but are later abandoned, losing the opportunity to build an active and engaged community.

My approach goes beyond merely creating content:

  • Real Interaction: I always respond to comments from my community, both in videos and on social media. This can be easily verified in any of my posts. This closeness generates trust and a true sense of community.
  • Long-Term Ambassador: My goal is not only to execute this campaign but to become a key ambassador for the Hispanic sector. My consistent presence will ensure there is always an active and accessible voice to answer questions, guide new users, and promote a safe and effective use of the protocol.
  • Trust in Personal Branding: People trust people more than brands. My community knows that my approach is ethical and that I do not promote “new” or “low-quality” projects. Betting on a reliable and transparent personal brand, like mine, is a guarantee that communication and support for CoW Protocol will remain strong over time.

Regular Reporting:

We propose delivering a bi-monthly report to the CoW DAO team with detailed analytics, insights, and learnings obtained from our campaign. This transparency will allow for continuous evaluation and, if necessary, iterative optimization of our strategy.

Definition of KPIs (Key Performance Indicators):

To ensure that the impact is measurable, we can define clear KPIs, such as:

  • Generate at least 1,000 total clicks to the different CoW Protocol websites over the 6 months of content creation.
  • Reach 100,000 views in the total sum of all content created during the grant period, including long videos, shorts, podcasts, and newsletters.
  • Conduct regular surveys to evaluate the community’s level of knowledge about CoW Protocol before and after the campaign, measuring the educational effectiveness of the content.
  • The volume is more difficult to quantify, but if there is any option to do so, we are open to implementing that measurement.

If you have any additional measurable objectives that you would like to suggest, we are more than open to incorporating them into our strategy.

Final Reflection:

Our objective is not only to create valuable content but also to drive measurable growth and adoption of CoW Protocol within the Hispanic audience. By implementing robust tracking mechanisms and setting clear KPIs, we can provide CoW DAO with quantifiable insights into the success of this initiative.

Additionally, with my personal and professional commitment as an active ambassador, I ensure that the project will not only have an immediate impact but will remain relevant and active in the long term, maximizing the return on investment of the grant.

I am fully available to discuss this further or adapt our proposal to better align with CoW DAO’s goals and expectations.

Thank you for the opportunity to provide this additional context. I look forward to your response.

Best regards,
Roberto Sanz

4

IMO, for engaged-based grants, such as marketing etc, I would only favour those on a conversion basis. This is directly quantifiable and we have on-chain evidence for that (UTM codes for referrals to CoW Swap’s front-end are already logged) from the user’s order, giving, IMO a much stronger correlation to cause and effect, and therefore warranting rewards. This is precisely an area of applicability for volume-based rewards for which the Grants DAO has budget for.

I don’t support clicks, views, etc as I think these in general are more than likely to deliver low impact versus cost.

5

Thank you for your feedback—it’s very helpful in aligning my proposal with the Grant DAO’s priorities. I fully understand the preference for conversion-based metrics over general engagement, and I’m happy to adapt my strategy accordingly.

Given that the Grants DAO has a budget specifically for volume-based rewards, I propose structuring the campaign in a way that directly tracks on-chain conversions and trading volume on CoW Swap. Here’s how:

  • Referral-Based Tracking: Every user participating in the campaign will be required to use a UTM-tracked referral link, allowing us to monitor how many users we bring into CoW Swap and their subsequent trading activity.
  • Trading Incentive Program: Instead of focusing on clicks or views, we will incentivize actual trading volume by offering custom educational content, strategy guides, and exclusive live sessions designed to increase engagement and drive real usage of CoW Swap.
  • On-Chain Verification: By leveraging CoW Swap’s existing tracking infrastructure, we ensure that every grant-funded action is measurable, proving a direct correlation between our efforts and the volume generated.

Would love to hear your thoughts on this approach, as I believe it directly aligns with your focus on measurable impact and on-chain proof of effectiveness. Let’s refine the details together to ensure this initiative drives real value for the CoW ecosystem.

Looking forward to your feedback!

6

Hi, thanks for the persistence, however after internal discussion, Grants Committee is not willing to entertain this grant.

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