Grant application: Core Contributor - Copywriter (March 2024 - August 2024 inclusive)

[hertzov]

Core Contributor: Copywriter (March 2024 - August 2024 inclusive)

Author:

hertzov.eth & “hertzov” in the CoW Discord

About You:

I am applying for a grant from the CoW DAO to continue performing copywriting & growth marketing services for CoW DAO and all its products.

• Core copywriter contributor to CoW Protocol since March 2023
• Previously led content writing and community management efforts for DAOs, blockchain startups, and web3 newsletters
• Formal background in digital marketing & media buying for web2 startups, enterprises, and commercial brands

My main contributions to CoW DAO up to this point include:

Serving as content lead for the CoW Protocol blog, publishing articles at an average cadence of 1x/week. Highlights include:

• Feature launch articles

  1. Announcing CoW Swap Surplus Notifications (3,000 views to date)
  2. CoW Hooks: You are in control! (2,300 views to date)
  3. CoW Swap Launches TWAP Orders (2,100 views to date)

• SEO articles

  1. EIP-1271 Explained (1,100 views to date)
  2. What is Backrunning? — MEV Attacks Explained (1,100 views to date)
  3. What is a Sandwich Attack? — MEV Attacks Explained (1,000 views to date)

• Talk Recaps

  1. Navigating the Evolution of CoW Swap: From Market Orders to Programmatic Orders
  2. MEV Transparency: Ensuring Fairness In DeFi Markets
  3. Understanding Order Flow Auctions

• Partnership Announcements

  1. CoW DAO integrates oSnap for decentralized governance
  2. Tally Recipe for CoW Swaps

• Ongoing

  1. Monthly community updates
  2. Weekly meetings with Ercule, CoW’s retained SEO agency

Writing the content for all new CoW DAO product web pages:

• https://cow.fi/cow-amm
• https://cow.fi/widget
• https://cow.fi/daos
• https://mevblocker.io/

Drafting, reviewing, and posting social media content. Highlights:

• Individual tweets

  1. MEV Blocker Launch (322,000 impressions)
  2. Programmatic Orders Launch (182,000 impressions)
  3. CoW Hooks Launch (89,000 impressions)
  4. TWAP Launch (81,000 impressions)

• Repeatable Content Series

  1. MEV Blocker quotes
  2. “Get more than you asked for”
  3. Transactions spotlights
  4. Glossary

Writing content & copy as needed

• Documentation overhaul — Outlining, writing, and editing the “Concepts” section, proof-reading the rest of the docs.
• Copy for seasonal UIs
• Conference banners
• Reviews of company-wide user-facing content
  1. Monthly investor updates
  2. Job postings
  3. CIPs

Miscellaneous marketing initiatives

• Proposing branding & content for the upcoming CoW Protocol narrative overhaul
• Ideating on and executing one-time campaigns such as the TWAP-tember trading contest
• Providing ideas and feedback regarding ongoing marketing initiatives
• Reviewing all published user-facing written content

Grant Category:

CoWmunity Growth

Grant Goals & Impact:

Initiatives for the next 6 months of this role include:

• Ongoing

  • Reviewing and editing all published written materials including, but not limited to, the website, docs, release announcements, blog content, social media posts, and paid ads
  • Continuing a weekly cadence of publishing SEO content to the blog
  • Drafting and reviewing social media posts

• Individual

  • Establishing a review cadence of SEO performance and creating a formal strategy for crafting future impactful SEO content
  • Migrating the blog away from Medium and toward a self-hosted CMS
  • Once the brand redesign is finished, writing content for the new website and implementing the overhaul
  • Potentially restarting paid ads initiatives, dependent on marketing team budget allocations

I will devote at least 110 days each 6 calendar months to carrying out the Services specified.

I shall provide the Services to CoW DAO from March 1st to August 31st, 2024. To be actively renewed after the initial period through proposal and voting.

Milestones:

• Continual progress toward the Grant Goals & Impact, as outlined above
• Assisting the marketing team with ad-hoc initiatives, as specified by the Head of Marketing
• Attending regular meetings with the marketing team & marketing partners

Funding Request:

My fee is $6,250 (“Fee”) per month, inclusive of taxes. Denominated in xDAI.

Gnosis Chain Address:

0xEF2e9740FeB7fbe65e4E1204AA2b37D89ec74A41

One-off addendum:

Per the invite of the CoW leadership, I will be attending the team off-site in Lisbon from March 5th through March 15th, 2024. I am requesting a one-time reimbursement of 970 xDAI to cover my flights to and from Portugal.

Referral:

The grant has been discussed with CoW Protocol core team members, including @anna @fleupold.

By submitting this grant application, I acknowledge and agree to be bound by the CoW DAO Participation Agreement and the CoW Grant Terms and Conditions.

By submitting this grant application, I acknowledge and agree to be bound by the applicable CoW DAO Core Contributor Grant Terms.

[Jota]

Hey man!!

Nice content!! You deserve it.

I’ll quote you in Spanish, if you dont mint. To help spread the word!

[hertzov]

This would be great, thank you Jota!

[Chim9]

Thanks for your past work supporting the marketing team, I’m in support of this new grant.

[fairlight]

I fully support this grant application. @hertzov has significantly enhanced our protocol’s marketing efforts. I am eager to see the further impact with the support of this grant.