CoW DAO's Path to Value Distribution: Core Team view

Following extensive research and community discussion, the Core Team is sharing its view of CoW DAO’s evolved thinking on value distribution mechanisms for the COW token. This is based on our understanding, research, and close collaboration with Aragon team under the RFP : CoW Value Distribution Mechanism and Aragon’s proposal.

1. Current Context

CoW Protocol has achieved product-market fit as the largest DEX aggregator by volume, with more than $200B in volume over more than 12M trades on CoW products. Since 2024, when revenue generation started, the DAO generated $41.9M across products like CoW Swap and MEV Blocker, increasing in tandem with market share growth - in general, showing a growing and healthy business.

For generating this traction, CoW DAO has a significant cost element regarding solver incentives - a key differentiating factor to competitors, allowing for better-than-market execution.

This incentive program, together with development costs in this expansion phase, leaves the DAO with positive cashflow, but not sufficient to meaningfully lead to circulating supply reduction, through added value distribution mechanisms.

2.Definition of circulating supply

While Circulating Supply definition is not universally standardized, we agree with Token Terminal’s definition: Circulating supply measures the number of tokens that are currently available for trading on the open market. It excludes tokens that are locked, unvested, or held in the project’s own treasury.

Nonetheless, there are relevant aspects under the CoW Ecosystem, that should be considered:

Note: The above definitions of circulating and non-circulating supply are according to current definition of circulating supply.

  1. The CoW DAO Safe holds tokens that are long term held - which can only be deployed under governance proposals. Holds ~357.3M COW, with 47.3M COW currently vesting under CIP-83 to the Core Team, over a 4y period. Non-committed COW amount to ~310M COW.
  2. The CoW Foundation and related corporate entities holds several purpose specific wallets, with different time horizons, mainly:
    2.1. CoW Treasury - Holds ~59M COW, including idle COW earmarked for potential future fundraising, OTC or capital deals and Liquidity provision positions.
    2.2. CoW Buyback wallet - Holds ~22M COW from market buybacks, and receives longer term buybacks which is used to top up the Payouts safe (Solver rewards budget).
    2.3. Payouts safe - Holds ~4M COW as liquid solver rewards budget.
  3. Solver Bonds hold a significant amount of idle COW expected to be used as collateral / capital at risk in case of solver misbehaviour.
    3.1. Full bonds - 5 bonds accounting for 7.5M COW: CoW, Gnosis, Rizzolver, Fractal, TSolver
    3.2. Reduced bonds - 5 bonds accounting for 2.5M COW

CoW Circulating Supply is currently calculated under GitHub - cowprotocol/cow-token-supply-api · GitHub, which accounts for total supply minus

  1. The vCOW unvested part (which is now fully vested);
  2. The CoW DAO Managed Treasury (only Mainnet)

As such, we suggest an update to the circulating supply methodology to the CoWmunity to the following:
CoW Circulating supply as calculated in the public Github [link] measures the number of tokens that are currently available for trading on the open market. It excludes tokens that are locked (under staking mechanisms), unvested, held in solver bonds or in the project’s treasury in any network.

3. The current buyback mechanism - 2y review & emission behaviour

Prior buyback update: COW token buyback - An update on 1 year of execution

Official buyback query: https://dune.com/queries/5273980/8661207

COW buyback start date: 2024-04-17

Figure 1 - CoW Buybacks per quarter

Left axis denotes amounts in the period in COW. Right axis denotes cumulative amounts in COW

Solver emissions since start date 66,588,732
Tokens buybacks since start date 78,616,859
Net emissions -12,028,127

Table 1 - Solver mechanism emissions from start of buyback period(calculated on May 8th 2026)

The Buyback operation has migrated from the Treasury team to the Core Team as per KPK’s communication on Nov 2025, keeping the same target of buying 120% of solver emissions from the open market, ensuring the Protocol operations are not inflationary.

However, the DAO still performs other activities which lead to COW emissions, namely:

  1. Core Team grant - CIP-83: Renewing Team Grant Allocation with Performance-Linked Milestones
  2. Grants DAO program - CIP-82: CoW DAO Grants 2026 Renewal

Note: the emissions related to the TGE (vCOW related) have been fully vested in Feb, 12th 2026, marking the end of a significant emission schedule for investors, the Core Team initial allocation, advisors, etc.

For more detailed simulation on the forecasted emission schedule, which is dependent on the two emission sources above and on a percentage of CoW DAO revenue, we refer to Aragon’s modelling here.

4. What we can do different in terms of token initiatives

Our approach centers on improving the fundamental demand/supply equation for COW through two parallel tracks:

  1. Supply side: How to decrease circulating supply.
  2. Demand side: How to increase token demand.

This equation is distinct from protocol fundamentals. CoW Protocol can be trading billions in volume and improving revenue rates without that translating into token attention. Improving the demand/supply equation requires deliberate mechanism design, not just protocol growth. Nonetheless all initiatives need to be funded by the protocol’s “Net Profit” (Fees minus Solver Incentives and OPEX) adjusted for any capital expenses (Free Cash Flow).

4.1. Conclusions from Benchmarking

Key Principles:

  1. Avoid dilution. Unchecked emissions are effectively fundraising in the market at the expense of existing holders.
  2. Token demand must be structural, not mercenary.
    2.1. If demand is derived from the token having a use - it scales with protocol expansion.
    2.2.If demand is derived from distributions - it is mercenary and will leave when incentives drop.

Drawing on Aragon’s benchmarking here and internal studies, we tangentially agree with:

  1. VE tokenomics appear to work for some liquidity-hub projects (Curve/Convex, Velodrome) but do not reliably correlate with token price (see CRV, BAL), as they can lead to over-emission.
  2. Narrative drives price above anything else. Of the protocols benchmarked, the three (Hype,GMX,Sky) with clearly successful outcomes share one trait: a simple, legible, revenue-funded mechanism executed at meaningful scale.

We propose to the community, three initiatives:

  1. Properly enforce the “HODL rule” for solver rewards - this is based on an independent CIP on solver bond rules (to be shared).
    1.1. As per current rules, solvers are mandated to keep 25% of the received rewards - this is a soft rule, given that the entirety of the rewards is transferred to the solver.
    1.2. Move from 25% to 20% and direct that amount to the solver bond, ensuring:
    1.2.1. The capital accumulation by the solver;
    1.2.2. An increase in bond size leads to more solvers being under an independent full bond, thus reducing the risk for the DAO;
    1.2.3. Exposing solvers to the success of the DAO and reducing arbitrary selling pressure.

  2. Reduce the overhang of non-circulating supply
    2.1. Under the proposed definition, all CoW Foundation held tokens are non circulating supply, meaning that bought back tokens, tokens held by the Managed Treasury and the DAO safe are non-circulating.
    2.2. Perform a trial until Dec 2026, where for each token emitted by the DAO’s operation (for solver rewards, team compensation or grants), the equivalent amount is burnt from the DAO Safe.
    2.3. This would lead to a 1:1 burn of future optionality. If the protocol grows significantly, significant burns are performed, reducing the potential for further token expansions in the future, until all COW is distributed.
    2.4.An estimated 60M-85M CoW would be permanently removed from future usage and reduce the total token supply.
    2.5. This would allow for narrative and message signaling, without compromising the current optionality at the operational level.

  3. Implement a flexible buyback mechanism
    3.1. Grant a mandate to the Core Team to make buybacks flexible according to price movements of COW and ETH, and overall Gross Margin / Fee Rates - to be assessed on a quarterly basis.
    3.2. Allow extra buybacks (up to 100% of weekly revenue) to be executed at:
    i. Below $0.20 COW prices;
    ii. Above $3,000 ETH prices;
    iii. When Weekly Gross Margin (Protocol fees - solver rewards) is above an average $500,000 for over 4 consecutive weeks
    iv. When Fee Rate (Protocol Fees / Volume) is above 5 bps for over 4 consecutive weeks
    3.3. Allow for a reduction of buybacks up to 100% of solver rewards when any combination of 3 out of 4 of the conditions above is not met.

Initiatives that we shortlisted but didn’t consider appropriate to implement:

  • Blindly increasing buybacks to cover full emissions
    • This would require increasing buybacks to cover Grants DAO emissions and Team related emissions.
    • Given the majority of said emissions being vested, and the selling rate of grantees and team members in itself being either small or deferred in time, this would lead the DAO to upfront capital investment to reduce COW circulation in the expectation of future selling pressure from new tokenholders.
    • We are of the opinion that the DAO benefits more from allocating the extra capital / FCF to growth and expansion initiatives than growing the revenue engine.
    • Given the bear market, this would lead the DAO to fund new growth initiatives in future years from treasury reserves instead of revenue generation, putting the DAO at risk of being forced in the future to sell significant number of tokens in a “desperate” capital situation.
  • Community funded-bonds - Allow stakers to provide their COW to solvers, improving automation and decentralization of the whitelisting process
    • While this would give a direct incentive to stakers and add token utility it would concentrate solver execution risk on the staker side (even if solvers had to contribute a % of capital)
    • It would expose the protocol to bad actors who could deposit tainted/stolen assets as bonds, steal contract buffers, and thereby launder their funds
    • It would lead to a revenue cut for solvers if implemented similarly to 1inch’s model, causing drawdowns as identified in Aragon’s study
  • Change solver rewards to payment in native token
    • We keep the same opinion on the mechanism as here, in essence:
      • We see paying in COW as incentive aligning - as Solvers benefit from CoW’s future growth.
      • Current buyback has had positive PnL on the buyback operation.
    • Would lead to the reduction of buybacks as supply expansion would be lower.
    • Given that not all solvers sell the entirety of their rewards (from internal tracking of some solver wallets, opposed to the sampling performed by Aragon), this would likely lead to a net decrease in buyback volume.
  • Surplus top up - Allocate a governance specified % (e.g. 50%) of net profit of the DAO to a trading incentive program.
    • This mechanism would be overly complicated versus Aragon’s proposed Buyback-and-distribute.
    • We are not certain of the utility impact of such an initiative, and think that the implementation of such a mechanism would outweigh the benefits.

We intend for this post to open a discussion, prior to proceeding with a feedback based CIP that would also take into account Aragon’s study and suggested Buyback-and-Distribute above a hurdle of FCF ($10m).

3 Likes

We reviewed the proposal from the CoW core team. As mentioned, we agree that salience and narrative are crucial drivers for value accrual efficacy.

What makes sense to us in this proposal:

  1. Trialing an aggressive burn mechanic (in absolute COW terms) at the team’s discretion makes sense to us at this stage - it allows for testing of optics at a scale where the proposed burn quantities are significant enough to matter. It also allows for a re-evaluation if the CoW team feel the price impact is muted.

  2. Changing of circulating supply seems reasonable, tokens that are removed from circulation, should not be counted as circulating.

  3. Layering the burn on top of the circulating supply, we believe is a strong idea to avoid a trap of creating a low-float-high-FDV signal within the token if there’s a ton of “latent” supply.

Where we can suggest some refinements to the mechanism:

  1. We definitely think the mechanism proposed remains complex and to some degree opaque. This was a recurrent theme in our research - the core team may simply be too involved in day-to-day operations to realise that, from the outside, these mechanics heavily obscure the actual value accrual being done.

We’d still recommend a clean segregation of buybacks + burns from a single address, and likely a marketing campaign and branded dashboard that tracks “the burn”.

In practical terms one possible simplification is the following:

The currently proposed design includes two flows:

  • buybacks between 100% of solver rewards and 100% of weekly revenue which get accumulated in a wallet
  • burn of 100% of emissions (solver rewards, team vest and grants) at a different wallet

Collapsing these into a single process will have substantively equivalent impact on token supply while greatly improving onchain traceability and the value accrual story. The simplification would just mean burning directly the tokens that are being bought back as part of one simple easy to follow flow, instead of having 2 flows that present and future token holders shall get familiar with and follow.

Where we’d welcome further discussion:

  1. Assuming solvers are happy with the mandatory redirection of 20% of rewards to the bond, we think this has some merit. We do wonder if this creates a backpressure that at some point will lead to solver exits. In a bull market, this backpressure is in the form of unrealised gains and in a bear it might be due to necessity. Has the core team considered how this might play out in each scenario?
1 Like

The following is a copy of my post from Discord. It was posted there few days ago but I’m pasting it here too just in case… After it, there is an additional part too.

Discord post starts here

I know everyone is well intentioned and well equipped both on the Cow team and Aragon team and we could be devising all sorts of ways to artificially accrue ‘value’ to the token but that wouldn’t go far. Because at the end of the day, token’s real value comes down to profits made by the protocol. That is what will drive price in a sustainable way and that’s only possible by increasing revenue and/or reducing costs. So the following on the forum post is the wrong direction to take:

The correct way of thinking should be:

  1. How can we increase revenue?

  2. How can we decrease costs?

Believe me, once Cow starts making money, the price will show. Other than that, it doesn’t matter at all how much supply you burn, for example. That is a fact evident by all kind of other protocols burning their supply.

In other words, you could create millions of dollars worth of demand for $Cow, the token or burn thousands of it every month and the price would go up that week but then it would still come down to where it’s supposed to be. Look at Bitcoin. Saylor is buying billions every month. It feels like math doesn’t add up but that’s the reality. The last seller sets the price.

The marketmakers and their bots hold the algorithm for everyone’s fate and they have a way to decide on the price. And for security tokens like Cow, they mostly decide based on general direction of Bitcoin price but also how much money you make.

Aragon did a good job but their job is finished. Now Cow needs to either ramp up revenue which seems unlikely in current conditions OR reduce costs which is always in the team’s hands. First thing I can think of is to let go some of the employees and possibly let AI do some of the heavy lifting. In other words, Cow team should increase efficiency.

Discord post ends here

Look, we can’t sneak our way around the earnings. We can’t re-tokenize our way to escape the fact that earnings are (practically) 0 currently. You can’t formulate a way to artificially pump price. Not that it’s the same example as they are actually commodities but look at Ether. Bitminer keeps buying one hundred thousand of it every week and it still doesn’t count. You need to spend your energy to increase demand for Cowswap and not Cow, the token. Increase demand for Cowswap (or reduce the costs) and demand for token will follow.. That’s the only way. Trying to increase demand for its token by playing clever games like “let’s increase solver deposits to 10 milllion tokens” or burning it, is not the way to go!

Thanks for your input! @notsoformal is currently OOO but will answer here when he’s back.