# Grant application: Core Contributor - Copywriter (March 2024 - August 2024 inclusive)

**URL:** <https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305>\
**Category:** Core-Contributor-Grant\
**Tags:** complete, grant-funded, core-contributor\
**Created:** [February 21, 2024, 5:25pm UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305 "2024-02-21T17:25:52Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![hertzov](https://avatars.discourse-cdn.com/v4/letter/h/f0a364/32.png) [@hertzov](https://forum.cow.fi/u/hertzov)\
**Post date:** [February 21, 2024, 5:25pm UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305/1 "2024-02-21T17:25:52Z")

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# Core Contributor: Copywriter (March 2024 - August 2024 inclusive)

## Author:

hertzov.eth & “hertzov” in the CoW Discord

## About You:

I am applying for a grant from the CoW DAO to continue performing copywriting & growth marketing services for CoW DAO and all its products.

- Core copywriter contributor to CoW Protocol since March 2023
- Previously led content writing and community management efforts for DAOs, blockchain startups, and web3 newsletters
- Formal background in digital marketing & media buying for web2 startups, enterprises, and commercial brands

**My main contributions to CoW DAO up to this point include:**

Serving as content lead for the [CoW Protocol blog](https://blog.cow.fi/), publishing articles at an average cadence of 1x/week. Highlights include:

- Feature launch articles

- SEO articles

- Talk Recaps

- Partnership Announcements

- Ongoing

Writing the content for all new CoW DAO product web pages:

- [https://cow.fi/cow-amm](https://cow.fi/cow-amm)
- [https://cow.fi/widget](https://cow.fi/widget)
- [https://cow.fi/daos](https://cow.fi/daos)
- [https://mevblocker.io/](https://mevblocker.io/)

Drafting, reviewing, and posting social media content. Highlights:

- Individual tweets

- Repeatable Content Series

Writing content & copy as needed

- [Documentation overhaul](https://docs.cow.fi/) — Outlining, writing, and editing the “[Concepts](https://docs.cow.fi/category/concepts)” section, proof-reading the rest of the docs.
- [Copy for seasonal UIs](https://x.com/CoWSwap/status/1718609373973324187?s=20)
- Conference banners
- Reviews of company-wide user-facing content
  1. Monthly investor updates
  2. Job postings
  3. CIPs

Miscellaneous marketing initiatives

- Proposing branding & content for the upcoming CoW Protocol narrative overhaul
- Ideating on and executing one-time campaigns such as the [TWAP-tember trading contest](https://blog.cow.fi/introducing-twap-tember-6dbfe106b68a)
- Providing ideas and feedback regarding ongoing marketing initiatives
- Reviewing all published user-facing written content

## Grant Category:

CoWmunity Growth

## Grant Goals & Impact:

Initiatives for the next 6 months of this role include:

- Ongoing

- Individual

I will devote at least 110 days each 6 calendar months to carrying out the Services specified.

I shall provide the Services to CoW DAO from March 1st to August 31st, 2024. To be actively renewed after the initial period through proposal and voting.

## Milestones:

- Continual progress toward the Grant Goals & Impact, as outlined above
- Assisting the marketing team with ad-hoc initiatives, as specified by the Head of Marketing
- Attending regular meetings with the marketing team & marketing partners

## Funding Request:

My fee is $6,250 (“Fee”) per month, inclusive of taxes. Denominated in xDAI.

## Gnosis Chain Address:

0xEF2e9740FeB7fbe65e4E1204AA2b37D89ec74A41

## One-off addendum:

Per the invite of the CoW leadership, I will be attending the team off-site in Lisbon from March 5th through March 15th, 2024. I am requesting a one-time reimbursement of 970 xDAI to cover my flights to and from Portugal.

## Referral:

The grant has been discussed with CoW Protocol core team members, including @anna @fleupold.

By submitting this grant application, I acknowledge and agree to be bound by the [CoW DAO Participation Agreement](https://cloudflare-ipfs.com/ipfs/Qmf9MYhcG2pFrDoVy13p6FWeVF4nG9HbJvRfYYbhazTCFe) and the [CoW Grant Terms and Conditions](https://cloudflare-ipfs.com/ipfs/QmePuufRisDpGrnaPYJo7By6sFRaGhWcoP7zQhS5FiJaT7).

By submitting this grant application, I acknowledge and agree to be bound by the applicable [CoW DAO Core Contributor Grant Terms](https://cloudflare-ipfs.com/ipfs/QmSUsd8yFrzbwQ5rBTqGv4uFDFSVStCFDcDwmNw9cx4vGT).

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<div class="post-metadata">

**Author:** ![Jota](https://avatars.discourse-cdn.com/v4/letter/j/ee59a6/32.png) [@Jota](https://forum.cow.fi/u/Jota)\
**Post date:** [February 22, 2024, 7:27pm UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305/2 "2024-02-22T19:27:29Z")

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Hey man!!

Nice content!! You deserve it.

I’ll quote you in Spanish, if you dont mint. To help spread the word!

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<div class="post-metadata">

**Author:** ![hertzov](https://avatars.discourse-cdn.com/v4/letter/h/f0a364/32.png) [@hertzov](https://forum.cow.fi/u/hertzov)\
**Post date:** [February 26, 2024, 3:14pm UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305/3 "2024-02-26T15:14:17Z")

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This would be great, thank you Jota!

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**Author:** ![Chim9](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.cow.fi/chim9/32/417_2.png) [@Chim9](https://forum.cow.fi/u/Chim9)\
**Post date:** [March 4, 2024, 12:02pm UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305/4 "2024-03-04T12:02:50Z")

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Thanks for your past work supporting the marketing team, I’m in support of this new grant.

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**Author:** ![fairlight](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.cow.fi/fairlight/32/585_2.png) [@fairlight](https://forum.cow.fi/u/fairlight)\
**Post date:** [March 4, 2024, 1:49pm UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305/5 "2024-03-04T13:49:28Z")

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I fully support this grant application. @hertzov has significantly enhanced our protocol’s marketing efforts. I am eager to see the further impact with the support of this grant.

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<div class="post-metadata">

**Author:** ![Chim9](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.cow.fi/chim9/32/417_2.png) [@Chim9](https://forum.cow.fi/u/Chim9)\
**Post date:** [February 24, 2025, 9:12am UTC](https://forum.cow.fi/t/grant-application-core-contributor-copywriter-march-2024-august-2024-inclusive/2305/6 "2025-02-24T09:12:04Z")

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