# Grant Application: Alphaday x Pulse: Community Hub for CoW Protocol

**URL:** <https://forum.cow.fi/t/grant-application-alphaday-x-pulse-community-hub-for-cow-protocol/3221>\
**Category:** CoW Grants Program\
**Tags:** grant-rejected\
**Created:** [October 21, 2025, 12:02pm UTC](https://forum.cow.fi/t/grant-application-alphaday-x-pulse-community-hub-for-cow-protocol/3221 "2025-10-21T12:02:13Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Mike-Alphaday](https://avatars.discourse-cdn.com/v4/letter/m/b9e5f3/32.png) [@Mike-Alphaday](https://forum.cow.fi/u/Mike-Alphaday)\
**Post date:** [October 21, 2025, 12:02pm UTC](https://forum.cow.fi/t/grant-application-alphaday-x-pulse-community-hub-for-cow-protocol/3221/1 "2025-10-21T12:02:13Z")

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### **Author(s)**

**Team Alphaday**

**- Primary Contact:** Mike (‘Mike-Alphaday’ on Discord)

**- Alphaday:** [https://app.alphaday.com](https://app.alphaday.com)

**- Pulse:** [https://getpulse.xyz](https://getpulse.xyz)

**- Twitter:** @alphadayhq

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### **Experiences & Qualifications**

Alphaday is an open-source, chain-agnostic Web3 dashboard platform that aggregates real-time data, content, and community insights for over 35+ blockchain ecosystems including Arbitrum, Avalanche, Aave, Sui, and Zcash.

Pulse, our companion mobile app (55K+ downloads, 30K+ MAUs), delivers curated, interactive “content cards” that summarize key updates and ecosystem trends for users on the go.

Our experience in Web3 ecosystem growth, analytics, and UX design makes us well-positioned to build a custom CoW Protocol dashboard and Pulse campaign that engages traders, developers, and governance participants.

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### **Grant Description**

We propose to build a CoW Protocol Ecosystem Dashboard on Alphaday and a Pulse campaign to enhance CoW Protocol’s visibility, transparency, and community engagement.

**Purpose:**

To provide a centralized hub where users can:

- Track CoW Protocol’s social feeds, aggregated news, token stats, videos, DAO proposals, governance updates, ecosystem, and more.

- Discover content from CoW DAO and its broader DeFi ecosystem.

- Engage through educational Pulse cards, simplifying CoW concepts for a wider audience.

**Intended Outcomes:**

- Improve visibility and understanding of CoW Protocol among DeFi users.

- Drive increased participation in CoW DAO governance and CoW ecosystem.

- Provide CoW traders with curated data to make informed decisions.

- Strengthen brand reach via Pulse’s growing audience.

\*\*Impact:\*\*This collaboration would immediately extend CoW Protocol’s visibility across Alphaday’s 10K+ monthly active users (average session time: 9–17 minutes) and Pulse’s 55K+ mobile app downloads with 30K+ monthly active users and 10K+ daily card impressions.

The majority of our users were acquired through strategic partnerships with cryptocurrency projects. Alphaday primarily attracts experienced crypto enthusiasts who actively monitor specific tokens or projects on a regular basis, whereas Pulse attracts Gen-Z users to quickly swipe through daily updates.

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### **Type of Grant**

**Milestone-based Grant**

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### **Milestones & Budget Breakdown**

**Milestone 1 – Development & Deployment**

**Deliverables:**

- Curate 25+ CoW Protocol–related content sources (social, analytics, governance, documentation, integrations).

- Design and deploy a fully branded CoW Protocol dashboard on Alphaday.

- Publish the first Pulse card highlighting a major feature or ecosystem update.

**Acceptance Tests:**

- Dashboard deployed and accessible publicly.

- Initial Pulse card published and live.

**Success Metric:**

- Dashboard adoption metrics (views, engagement), positive feedback from CoW team.

**Duration:** 6-8 weeks

**Requested Amount:** $3,800 USD

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**Milestone 2 – UX Optimization & Maintenance**

**Deliverables:**

- Regular updates to CoW Protocol content feeds, social integrations, and documentation.

- UI/UX improvements based on feedback from the CoW community.

- Ensure uptime, relevance, and scalability of dashboard widgets.

**Acceptance Tests:**

- Updated dashboard with improved navigation and content sync.

- All feeds and integrations are functional and tested.

**Success Metric:**

- Stable user engagement and improved dwell time on CoW dashboard.

**Duration:** Ongoing after launch (Month 2–12)

**Requested Amount:** Included in Milestone 1

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**Milestone 3 – Pulse Content Campaign**

**Deliverables:**

- Publish 4-6 Pulse cards per month featuring CoW ecosystem highlights, feature updates, and governance recaps.

- Coordinate content scheduling and strategic cross-promotion across Alphaday and social platforms.

**Acceptance Tests:**

**-** Consistent publishing of impactful cards.

- Mobile analytics show engagement (impressions, CTR, swipes).

**Success Metric:**

- 10K+ impressions/month across Pulse and Alphaday combined.

**Duration:** Months 3-12 (quarterly)

**Requested Amount:** $1,000 USD

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**Milestone 4 – Analytics & Reporting**

**Deliverables:**

- Set up performance tracking (GA + Pulse analytics).

- Provide detailed quarterly reports: user sessions, impressions, engagement rate, traffic sources.

- Recommend future campaign strategies based on insights.

**Acceptance Tests:**

- Reports delivered and reviewed by the CoW team.

- Analytics dashboards are fully functional and verified.

**Success Metric:**

**-** Demonstrated growth in engagement metrics (CTR, returning visitors, Pulse interaction).

**Duration:** Quarterly after launch (Month 3-6-9-12)

**Requested Amount:** Included in Milestone 3

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**Total Budget: $4,800 USD**

**Breakdown by Category:**

- Alphaday Dashboard Build & Maintenance – $3,800 USD

- Pulse Content Campaign – $1,000 USD

\*\*Justification:\*\*Covers engineering, design, maintenance, data integration, campaign management, analytics, and reporting.

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### **Gnosis Chain Address**

0x48e239fa0b364cd92fc750a50045c9f9e04dd781

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### **Other Information**

**- Duration:** Publishing of first dashboard and Pulse card 2-3 months from grant approval.

- **Start Date:** Within 1 week of grant approval.

- **License:** MIT (open source).

- **Open Source Repository:** /alphadayhq (Limit of 2 links exceeded)

**- Telemetry & Analytics:** Dashboard-level insights only (privacy-preserving).

- **Future Plans:** Introduce premium analytics tools, cross-ecosystem dashboards, and creator monetization features.

#### **Terms and Conditions**

By submitting this grant application, I acknowledge and agree to be bound by the CoW DAO Participation Agreement and the CoW DAO Grant Agreement Terms.

NOTE TO COMMITTEE:

Please notify the Grantee of their reviewer and their steward in the thread and latest upon successful approval of the Grant on Snapshot.

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**Author:** ![Sov](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.cow.fi/sov/32/1295_2.png) [@Sov](https://forum.cow.fi/u/Sov)\
**Post date:** [October 21, 2025, 5:02pm UTC](https://forum.cow.fi/t/grant-application-alphaday-x-pulse-community-hub-for-cow-protocol/3221/2 "2025-10-21T17:02:58Z")

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Thanks for your interest and submitting these details. I checked in with the marketing team on this side and we don’t feel this proposal is something that makes sense for us to pursue. If things change from our end we can reach out and let you know.

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**Author:** ![mfw78](https://dub1.discourse-cdn.com/flex013/user_avatar/forum.cow.fi/mfw78/32/1598_2.png) [@mfw78](https://forum.cow.fi/u/mfw78)\
**Post date:** [November 24, 2025, 11:37am UTC](https://forum.cow.fi/t/grant-application-alphaday-x-pulse-community-hub-for-cow-protocol/3221/3 "2025-11-24T11:37:39Z")

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Closed on November 24, 2025, 11:37am UTC


